How To Stand Out as a Creator
We’ve all heard it before:
The market is oversaturated
Everyone want’s to be an influencer
No one is authentic
All the content looks the same
And we would be somewhat silly to ignore the critiques right? I mean they’re not totally wrong…. but they’re also not totally right and why would we let any of these comments stand in the way of us getting our desires? So let’s talk about it-How can we cut through the noise as a creator and stand out?
Personal branding:
We have ALL heard this before but how many of us have actually worked towards creating theirs? Having a personal brand is the number one thing that’s going to make you stand out amongst the crowd. It’s the reason why some creators can post a GRWM and it take off while others simply stay stuck. My unpopular and somewhat low-key opinion is that the word "personal brand" took over the word niche.... but here's the deal: Your personal brand is YOU. Things YOU find valuable, the creativity YOU bring to the table. I used to preach the same thing about niche- niche doesn't mean boxing yourself in, it means finding the things you feel strongly about and wrapping them into a perfect content bow. There is only one you, which inherently makes you stand out- but it’s how you showcase this that matters most… which leads me to the next point:
Signature Style/ Execution:
This can also be apart of your personal branding but finding a distinct way to execute your content can be the thing that makes you stand out. For example: Monet McMichael really gained traction through the way she edited some of her videos- so much so that specific style has been replicated time and time again. Some creators have gained popularity from creating a signature series. Something that keeps their audience coming back to continue that specific creator’s saga. Having your own sauce, whether it’s a filming style, a series unique to your brand, an editing style, etc can all contribute to standing out amongst the crowd.
Storytelling
Say it with me: NO MORE SELFISH CONTENT!! The people can’t take it anymore! No more vlogs that narrate exactly what we see you doing on screen! We have to be better than that. Each video is an opportunity to add to the ever growing and ever changing story of your brand. Whether that’s personal or a consumer/ product focused brand! You all have (or at least you should have) a mission, a why, a reason behind the content you post. And if you don’t…. Let’s def change that. You need to figure out how each video you contribute to your page helps tell that greater story. If you can’t figure it out maybe go back to the drawing board with the video. Ask yourself the following:
How does it fit into the most recent videos you’ve posted?
Is it aligned with any of the pillars you’ve created that help encapsulate your brand?
Does it answer a question about your brand or offer more insight to it?
How does this video provide value to my audience
How does this video make people feel
Being delulu is important don’t get me wrong- but hearing critiques can help you narrow down what it is you can be doing to improve your content! At the end of the day you are indeed special and different. You bring something as a creator that no one else can. And think of it this way: Your video could be the tool, resource, inspiration or motivation someone needs to fulfill their purpose…. That realization struck me like a ton of bricks last week and I want to instill that in everyone. My mission is to make sure each of yall take inspired action to fulfill the content creator dreams you have. It can all be done! With the right strategy and effort- take a look and see what needs tweaking. And if you need help remember I’m here!!
In addition, some of the aspects in this post were covering in the Filming 101 workshop on Monday! Because you’re all subscribed you will have access to the workshop for free (I'll share the Zoom link Monday morning!) so I hope to see each of y'all there! Tell a friend who may benefit from learning how to structure and storytell within their content!
I’m rooting for you! <3
